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Turismo

Ilhéus colhe frutos de ser cenário de novela; conheça outras novelas gravadas no Nordeste

O início do ano em Ilhéus, Bahia, tem sido marcado pelo crescente interesse dos turistas pela cidade e pela Ponte Jorge Amado, que se tornou um cenário constante no remake da novela “Renascer”, da Rede ...
Redação NE9 Nordeste, da Agência NE9
9 de abril de 2024 - às 06:44
Atualizado 9 de abril de 2024 - às 06:44
7 min de leitura
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O início do ano em Ilhéus, Bahia, tem sido marcado pelo crescente interesse dos turistas pela cidade e pela Ponte Jorge Amado, que se tornou um cenário constante no remake da novela “Renascer”, da Rede Globo.

Movimentação causada pela novela

A presença da novela na cidade tem despertado ainda mais o interesse de visitantes de todo o país, muitos dos quais chegam à Ilhéus por meio de navios de cruzeiro que atracam no Porto do Malhado, permitindo um city tour pela cidade.

Turistas como João Marcos Matos, José Marcio Dias e Baltazar Caicheda, de Uberlândia, Minas Gerais, estão encantados com a ponte. “É uma estrutura que embeleza a cidade, definitivamente vale a pena tirar uma foto com a família para guardar como lembrança”, afirma João Marcos.

Demétrio Lacerda dos Santos e Sheila Souza Lacerda, de São Paulo, também visitaram Ilhéus pela primeira vez e ficaram atraídos pela aparição da cidade na novela. “A ponte é um atrativo adicional para a cidade, possui uma estrutura diferente e também facilita o acesso ao litoral sul. Ilhéus é acolhedora, com um povo alegre e hospitaleiro”, disse Sheila.

Além de proporcionar acesso a pontos turísticos, a Ponte Jorge Amado leva as pessoas a locais que compõem a magia das obras de Jorge Amado, como Cacau, Terras do Sem Fim, São Jorge dos Ilhéus e Gabriela Cravo e Canela, adaptados para filmes e novelas.

uristas visitam Ilheus
Turistas visitam Ilheus Foto: Daniel Thame/GOVBA

LEIA TAMBÉM:
Nordeste tem cinco shoppings entre os 10 maiores do Brasil
Construções do Nordeste vencem Prêmio internacional
Estado do Nordeste movimenta R$ 1,7 bilhão na alta temporada
Maior cidade do Nordeste bate recorde de voos internacionais</a

Quando uma novela de  é gravada em uma determinada região, há uma série de  benefícios associados

Cenario-de-Renascer-Ilheus-tem-aumento-em-fluxo foto prefeitura de ilheus
Cenario-de-Renascer-Ilheus-tem-aumento-em-fluxo foto prefeitura de ilheus
  1. Estímulo econômico: A produção de uma novela em uma região pode trazer um impulso econômico significativo. Isso ocorre porque a equipe de produção precisa de uma variedade de serviços e recursos locais, como hospedagem, alimentação, locação de equipamentos, contratação de figurantes e extras, entre outros. Esses gastos estimulam a economia local e podem beneficiar uma ampla gama de setores, desde hotéis e restaurantes até empresas de transporte e fornecedores de materiais de construção.
  2. Promoção turística: As cenas gravadas em locais turísticos ou emblemáticos da região podem promover o turismo local. Os telespectadores que assistem à novela podem ser inspirados a visitar esses lugares, gerando um aumento no número de turistas e no interesse pela região. Isso pode beneficiar empresas e empreendimentos turísticos locais, como hotéis, restaurantes, agências de turismo e lojas de souvenirs.
  3. Valorização cultural: A exposição na televisão nacional de elementos culturais, paisagens e tradições locais pode valorizar e preservar a identidade cultural da região. Além disso, a produção de uma novela pode proporcionar oportunidades para artistas e talentos locais, contribuindo para o reconhecimento e a promoção da cultura regional.
  4. Geração de empregos: A produção de uma novela envolve uma equipe diversificada de profissionais, incluindo atores, diretores, roteiristas, técnicos de câmera, iluminadores, figurinistas, entre outros. Isso pode gerar empregos diretos e indiretos na região onde a novela é gravada, proporcionando oportunidades de trabalho para residentes locais e impulsionando a economia local.
  5. Melhoria da infraestrutura: Em algumas situações, a produção de uma novela pode levar à melhoria da infraestrutura local. Por exemplo, estradas podem ser reparadas ou ampliadas para facilitar o acesso aos locais de filmagem, e áreas públicas podem ser revitalizadas para torná-las mais adequadas para as gravações. Esses investimentos na infraestrutura podem deixar um legado positivo para a comunidade local mesmo após o término das gravações.

LEIA TAMBÉM:
Capital no Nordeste é o destino de Lua de Mel preferido no país
Nordeste tem azeite extravirgem com premiação internacional
São João de Campina terá voos diários do Rio de Janeiro

Conheça 10 novelasque já foram gravadas no Nordeste

  1. Novela Ano Descrição
    “Gabriela” 1975 Baseada no romance “Gabriela, Cravo e Canela” de Jorge Amado, essa novela foi ambientada na fictícia cidade de Ilhéus, na Bahia.
    “Tieta” 1989 Também baseada em um romance de Jorge Amado, “Tieta do Agreste”, a novela se passa na cidade de Santana do Agreste, na Bahia.
    “A Indomada” 1997 Apesar de Greenville ser uma cidade fictícia criada por Aguinaldo Silva, na trama é citado que o município é próximo a Pernambuco e tem origem inglesa. Para dar um ar mais característico a região, o autor criou bordões que misturavam os dois idiomas como o famoso “oxente, my God!”, proclamado diversas vezes por Eva Wilma, com sua grande Maria Altiva.
    “O Clone” 2001 Embora parte da trama se passe no Rio de Janeiro, parte significativa da história foi gravada em Marrocos, retratando a cultura árabe. No entanto, houve cenas gravadas no Nordeste brasileiro, especialmente em locais como Fortaleza, no Ceará.
    “Porto dos Milagres” 2001 Novela gravada em Baía Formosa no RN, Porto dos Milagres é a cidade fictícia que dá nome à trama de Aguinaldo Silva e Ricardo Linhares, estrelada por Marcos Palmeira, Antonio Fagundes, Cássia Kis e Flávia Alessandra. O município baiano é palco do romance de Guma e Lívia e das maldades de Adma Guerreiro.
    “A cor do Pecado” 2004 A novela acompanha o romance de Preta (Taís Araújo), uma feirante simples, e Paco (Reynaldo Gianecchini), um jovem de família rica. O casal tem que enfrentar muitos obstáculos, incluindo Bárbara (Giovanna Antonelli), uma mulher ambiciosa interessada na fortuna de Paco. Além de São Luís, as gravações da novela também passaram pela cidade histórica de Alcântara, na Praia Ponta d’Areia e nos Lençóis Maranhenses.
    “Cordel Encantado” 2011 Ambientada em um mundo fictício inspirado na cultura do cangaço e do cordel, a novela teve suas cenas gravadas em diversas locações no Nordeste, incluindo a cidade histórica de Penedo, em Alagoas.
    “Velho Chico” 2016 Ambientada às margens do rio São Francisco, a novela foi gravada em diversas cidades do Nordeste, como Piranhas e Canindé do São Francisco, em Alagoas, e também em cidades de Sergipe e Bahia.
    “Segundo Sol” 2018 Foi no carnaval de Salvador que Beto Falcão, interpretado por Emílio Dantas, fez sua carreira de sucesso, fracassou e ficou famoso depois de ser dado como morto ainda em vida. Na história de João Emanuel Carneiro, o cantor troca de identidade e passa por diversos apuros para viver sua paixão com Luzia, vivida por Giovanna Antonelli.
    “Mar do Sertão” 2022 Na pequena Canta Pedra, o amor de Candoca e Zé Paulino é interrompido quando ele sofre um acidente e é dado como morto. Anos depois, ele volta em busca de justiça e antes do casamento de sua ex-noiva com Tertulinho.

Essas são apenas algumas das novelas da Rede Globo que tiveram cenas gravadas no Nordeste. A região tem sido frequentemente escolhida para ambientar novelas devido à sua rica cultura, paisagens deslumbrantes e diversidade de cenários.